01
CuriositàStay curious
Better questions beat better answers.
Ask the one thing nobody else thought to ask, and you find ideas nobody else has. Those are the ideas that get you noticed, and get you paid.
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Ideas for creatives who want their work to pay.
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For creatives with too many ideas and
no interest in picking one box.
The DaVincian 9
Nine habits. One genius.
These are the nine habits Leonardo lived by. Every field note takes one and turns it into a small move you can use the same day. Bit by bit, you start thinking like him.
02
Saper VedereKnow how to see
Spot what everyone else walks past.
Train your eye and you catch the small detail others miss. That detail becomes your fresh angle, the thing that makes people stop and stare.
03
SperientiaLearn by doing
Test it before you trust it.
Try it yourself first. Every small experiment teaches you something real, so your work gets a little smarter every single week.
04
Arte / ScienzaArt plus science
Use both sides of your brain at once.
Mix imagination with logic and your work looks beautiful and actually works. Most people pick one. Do both and you become the rare one who ships the whole thing.
05
BottegaThe workshop
Get good by making, long before you feel ready.
You don’t get ready then start. You start, then get ready. Make one small thing a day and the reps stack up until “talented” is just what people call you.
06
ConnessioneJoin the dots
Everything connects to everything.
Notice how far-apart things link up and two old projects can smash into your best idea of the year. The more dots you join, the more original you look.
07
MessinscenaStage it
Make it. Then stage it.
A reader skims; an audience leans in. Present your idea so people feel it and the same work lands twice as hard, and gets shared twice as far.
08
Non FinitoEmbrace unfinished
Ship it now. Perfect it later.
Stop holding your work hostage to “perfect.” Put it out, then improve it in the open. While everyone else hides theirs, yours is already out there winning.
09
TaccuinoKeep the notebook
Catch every idea before it escapes.
Write ideas down the second they hit. A full notebook means you never face a blank page again. You start from a pile of gold you already collected.
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Past field notes
2026
Pull up a stool
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Written by Dan HerringCreative director. Prolific producer. Box dodger.
Each note takes one useful principle from art, business, psychology or the masters, then turns it into something you can do before the day gets away from you.
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